In an industry first, Uniworld Boutique River Cruise Collection has launched U by Uniworld, a new brand aimed at river cruisers ages 18 to 40, which will feature vessels with a more contemporary look and feel, fewer inclusions and longer stays in each destination.
Uniworld will renovate two of its existing vessels, the River Baroness and River Ambassador, which launched in 1997 and 1999, respectively, after which they will be entirely dedicated to the U by Uniworld brand. Sales of U by Uniworld will start in March 2017 and the first sailings will begin in early 2018.
The 116-passenger sister ships, River Baroness and River Ambassador, are being transformed to have a more contemporary look and feel, featuring communal tables for dining, a new culinary program, cocktail mixologists and international DJs onboard.
I believe Uniworld is on to something here. Traditional river cruising has the undeserved reputation as only for the older crowd..Updating ship to have more modern amenities and programs is a great way to attract more people to river cruising. In addition, longer stays at different destinations is also a plus.