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Repeat customers on upscale and expedition cruises can take advantage of exclusive events and cocktail parties, cabin upgrades, reduced fares and other perks.

Courtesy of SeaDream Yacht Club

Repeat customers on upscale and expedition cruises can take advantage of exclusive events and cocktail parties, cabin upgrades, reduced fares and other perks.

Loyalty programs for upscale cruise lines

Part 2: Rewards from luxury, premium & expedition cruise lines

After looking at mainstream cruise line loyalty programs, it’s time for a breakdown of the loyalty programs of other ocean-going cruise lines: luxury, premium and expedition (or adventure) cruise lines.

 
  LOYALTY PROGRAMS
 
Breaking down the benefits
 
 

With upmarket cruise lines, return passengers often receive cruise fare savings that can run into the hundreds or even thousands of dollars. So once you find the right fit, it can pay to remain true to your favorite brand.

Here is a rundown of the current loyalty programs for:


In our Loyalty Program series

This is Part 2 of our series on cruise lines' loyalty programs. Also see:

 

Luxury cruise lines‘ loyalty programs

Enjoy world-class views and all-inclusive pricing on a Crystal Cruises sailing.
Courtesy of Crystal CruisesMembers of Crystal Society receive onboard credits, a hosted cocktail party, penthouse upgrades and more.

Crystal Cruises: Crystal Society 

You automatically become a member of the Crystal Cruises Crystal Society when you complete your first full-revenue Crystal cruise of seven days or longer. Once you get home from your cruise, expect to see a membership package that includes your Crystal Society membership card and number. Some of the benefits to look forward to include:

  • Special offers on Crystal Society Savings on every voyage in every category
  • As You Wish shipboard credits that can be used for almost everything available on the ships
  • Hosted cocktail party on every voyage
  • First free cruise can be redeemed at Milestone 25, the fastest free-cruise reward of all luxury lines
  • Penthouse upgrades for various milestones
  • Special Recognition dinners and celebrations at various milestones

 

Upon completing your first voyage, you're automatically welcomed into the Seven Seas Society and eligible for a host of exclusive rewards and benefits.
Courtesy of Regent Seven SeasUpon completing your first voyage, you're automatically welcomed into the Seven Seas Society and eligible for a host of exclusive rewards and benefits.

Regent Seven Seas: Seven Seas Society

Upon completing your first voyage, you are automatically entered into the Regent Seven Seas Cruises Seven Seas Society. Membership tiers are based on how many nights you sail. 

Benefits include priority online shore excursion and dining reservations, free garment pressing and Wi-Fi, and a $100 shipboard credit per guest ($200 maximum per booking) when a new guest that you refer sails with you on their first Regent voyage with Regent. Members also receive access to a cocktail reception on board, priority disembarkation in select ports (gold tier and up), 10% discount on Regent Choice Shore Excursions, Hotel and Land Programs (platinum tier and up) and free private transfers from your home to the ship and back (titanium tier). 

 

Relax through the ultimate massage experience at one of Seabourn's private Spa Villas, at the hands of well-trained staff.
Courtesy of Seabourn Cruise LineRelax through the ultimate massage experience at one of Seabourn's private Spa Villas.

Seabourn Cruise Line: Seabourn Club

Seabourn Club benefits have always been among the most valuable in the cruise industry, and Seabourn recently introduced additional rewards for Club members. Members receive Milestone Awards based on how many days you've sailed with Seabourn as well as Club Points earned through sailing days, suite bookings and Seabourn Journey reservations.

There are six Club levels or tiers. Benefits include special events and receptions on board and 5% savings on cruise fares (all levels), 10% savings on shore excursions, one massage, 2 hours of Internet (Silver level), and a complimentary seven-night Caribbean cruise after sailing 140 days.

 

A champagne greeting awaits guests on Silversea ships.
JD Lasica / Special to CruiseableA champagne greeting awaits guests on Silversea ships. Venetian Society members receive access to private parties, savings on future cruise fares and more.

Silversea Cruises: Venetian Society

When you complete your first Silversea voyage, you become part of the the Silversea Cruises Venetian Society. Rewards are based on number of sailing days. Membership perks include onboard recognition and private parties, up to 5% additional savings on select voyages and ship visitation privileges. When bringing aboard first-time Silversea guests, you'll receive a $250 shipboard credit on select voyages and a reward of double cruise days. 

When you sail 100 days or more, your loyalty is rewarded as follows:

  • After 100 days: receive up to 5% additional savings and complimentary laundry service (excludes dry cleaning and press only)
  • After 250 days: receive up to 10% additional savings
  • After 350 days: receive a complimentary seven-day voyage
  • After 500 days: receive a complimentary 14-day voyage
  • After the 500-day milestone, receive a complimentary seven-day voyage for each 150 days sailed.

Premium cruise lines' loyalty programs

Azamara lets you try new technology while you relax on deck.
Jenna Lynn Pimentel / Courtesy of Azamara Club CruisesReturning Azamara guests enjoy a variety of benefits, including free Internet minutes.

Azamara Club Cruises: Le Club Voyage

Azamara Club Cruises rewards returning guests with points and five levels of status in its Le Club Voyage program. Points are earned according to the cabin or suite category you select for your sailing. 

Benefits include a 10% savings for select cruises,$398 per cabin category upgrades, an invite to special club cruises, ambassador and onboard hostess access, and an onboard Le Club party. Reaching certain member plateaus entitles you to 50% reduced deposits, $200 in shipboard credits, free Internet minutes, discounts on spa treatments and onboard shopping, and more.

Azamara is part of the Royal Caribbean Cruises Limited family, so Azamara guests enjoy reciprocal benefits when cruising on Celebrity Cruises and Royal Caribbean ships.

 

The atrium on Queen Mary 2.
Courtesy of Cunard LineThe atrium on the recently refurbished Queen Mary 2. World Club members can get access to cocktail parties, free Internet minutes, free wine tastings and more.

Cunard Line: Cunard World Club

Cunard Line's World Club program offers four different membership levels: Silver, Gold, Platinum and Diamond. After your first Cunard cruise, you're automatically enrolled. Benefits are based on number of voyages or nights sailed.

Members who reach Gold status (2 cruises or 20 nights) receive a free two hour internet package and an invitation to a Cunard World Club cocktail party. At Platinum (7 cruises or 70 nights), guests get an extra two hours of free Internet time, plus bonus priority check-in at New York and Southampton, a private disembarkation lounge, free wine tasting, a 10% discount off White Star luggage service and access to the senior officers’ party. At the Diamond level (15 cruises or 150 nights), you receive an additional four hour internet package, priority disembarkation and a free meal at an alternative restaurant.

 

Oceania Club members receive two complimentary Canyon Ranch Spa treatments at the Gold Level and up.
Courtesy of Oceania CruisesOceania Club members receive two complimentary Canyon Ranch Spa treatments at the Gold Level and up.

Oceania Cruises: Oceania Club

Oceania Cruises' Oceania Club loyalty program offers members seven levels of benefits and amenities. You earn cruise credits of one to 15 points based on the length of your voyage.

Benefits range from a $200 shipboard credit and 20% saving on Internet (Bronze level and up) to complimentary gratuities (Silver levels and up — you'll note that Oceania is not all-inclusive) to two complimentary Canyon Ranch spa treatments (Gold level and up) to a free cruise (Platinum level and up) to the top Presidents' Circle, with complimentary unlimited Internet and beverage package.

 

Can you say wanderlust? Great sightseeing abounds for Paul Gauguin guests visiting Bora Bora.
Courtesy of Paul Gauguin CruisesCan you say wanderlust? Great sightseeing abounds for Paul Gauguin guests visiting Bora Bora.

Paul Gauguin Cruises: Paul Gauguin Society

Past cruise passengers on Paul Gauguin Cruises can earn savings of 5 to 15% on select voyages when they reserve their next sailing aboard the Paul Gauguin or Tere Moana as part of the Paul Gauguin Society.

 

Sunset and a perfectly chilled glass of champagne make for a perfect vacation escape on a Ponant cruise.
Francois Lefebvre / Courtesy of Ponant Yacht CruisesSunset and a perfectly chilled glass of champagne make for a perfect vacation escape on a Ponant cruise.

Ponant Cruises: Reward Points

The Reward Points program from Ponant, whose ships can be classified as premium (Le Ponant) or expedition (Le Boreal), offers rewards based on a host of actions that you can take. Points can be redeemed toward cruise fares or for products or services on the ship.

Rewards can currently be earned for the following actions:

  • Registering on the site
  • Making a purchase
  • Subscribing to a newsletter for the first time
  • Sending invitations to your friends to join the site
  • Submitting a review

We're not sure about the status of this program, which replaced its more traditional Ponant Yacht Club, but we like the idea. 

  

The Spa aboard SeaDream is staffed with professionals skilled in Thai massage and other treatments.
Courtesy of SeaDream Yacht ClubThe Spa aboard SeaDream is staffed with professionals skilled in Thai massage and other treatments.

SeaDream Yacht Club: SeaDream Club

Enjoy a wide range of perks as a member of the SeaDream Club, which all new passengers become enrolled in. Benefits include:

  • Savings of $500 per stateroom on select voyages and 10-15% off future fares
  • 15% savings on one spa treatment as well as on Wine Cellar purchases
  • Advance look at new itineraries
  • Invitation to a special cocktail party hosted by the captain and chief officers.

Also, bring guests who are new to SeaDream on a voyage with you in a separate stateroom and each stateroom will receive $100 off.

 

Colorful cocktails served in the Explorers' Lounge on Viking Star.
JD Lasica / Special to CruiseableCocktails served in the Explorers' Lounge on Viking Star. Repeat passengers are invited to a cocktail reception and you both get to toast a $100 credit if a friend books a cabin on the same voyage.

Viking Ocean Cruises: Viking Explorer Society

Whether vacationing by ocean or by river, Viking Cruises guests are automatically enrolled in the Viking Explorer Society program upon taking their first cruise. (Viking now has Viking Star, Viking Sea and Viking Sky with Viking Sun and Viking Spirit on the way.) That means perks are reciprocal between Viking Ocean Cruises and Viking River Cruises.

Benefits include a complimentary cocktail reception and travel credits of $100 to $200. The most robust benefits are saved for Viking’s referral program: You'll get a $100 credit per referred person ($200 per couple) if used within a year of issue, and referred travelers enjoy a $100 per person savings themselves off their first cruise. The referral fees apply up to 12 people, and if a 13th person is referred and booked within a calendar year, you receive a free river cruise up to $3,300 in value.

 

Join fellow guests at a cocktail reception for members.
JD Lasica / Special to CruiseableJoin fellow guests at a cocktail reception for Windstar Yacht Club members.

Windstar Cruises: Windstar Yacht Club

Windstar guests are automatically enrolled in the Windstar Yacht Club program upon completion of their first Windstar cruise. Benefits include:

  • 5% savings on most cruise fares
  • Additional 5% Welcome Home discount on select cruises when you book within 60 days of disembarkation from a qualifying cruise 
  • Complimentary one-category standard stateroom or suite upgrade at check-in
  • Private onboard member cocktail reception
  • Invitation to dine with the captain or ship’s officers
  • Exclusive onboard gift
  • $100 referral gift for you and each referred friend

Expedition cruise lines' loyalty programs

A display of the Northern Lights seen during a Hurtigruten sailing.
Courtesy of HurtigrutenA display of the Northern Lights seen during a Hurtigruten sailing.

Hurtigruten: 1893 Ambassador Program

The 1893 Ambassador Program is open to guests who have traveled with Hurtigruten on a voyage lasting more than three consecutive nights. Membership is free, but enrollment is not automatic so you must click here to register. Benefits include:

  • 5% savings on your next Hurtigruten Norwegian Coastal Voyage or Explorer Voyage
  • 5% discount on selected excursions if booked on board Norwegian coastal voyages

 

 

A bluefooted booby mother lays with her two chicks during a Lindblad Expeditions visit of the Galápagos Islands.
Sven-Olof Lindblad / Courtesy of Lindblad ExpeditionsA bluefooted booby mother lays with her two chicks during a Lindblad Expeditions visit of the Galápagos Islands.

Lindblad Expeditions: Lifelong Explorer Program

If you've taken three National Geographic Expeditions with Lindblad Expeditions, you're eligible to enroll in The Lifelong Explorer Program. From then on, you'll receive savings on the expedition cost on all subsequent National Geographic Expeditions, plus many more benefits. See full details. Benefits include:

 

Explore bays and coves in Alaska and the Hawaiian Islands on Safari Explorer.
Courtesy of Un-Cruise AdventuresExplore bays and coves in Alaska and the Hawaiian Islands on Safari Explorer.

UnCruise Adventures: Endless Discoveries

Receive exclusive offers and benefits that include onboard savings and discounts as a member of the UnCruise Adventures Endless Discoveries program. UnCruise offers a host of benefits:

  • Future bookings: When you return for another cruise, you save $200 on your second cruise, $350 on your third cruise, $500 on your fourth cruise and $700 on your fifth cruise (all savings are per person). 
  • Referrals: When you refer a friend who’s new to UnCruise Adventures, both you and your booked friend receive $200 apiece.

Your take

How about you? Do you belong to a cruise line's loyalty program? Love the perks? Tell us below.

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JD Lasica
I'm co-founder, Editor and chief cat herder at Cruiseable. Follow your cruise bliss to any land where it may lead. Let's connect! I'm @jdlasica on Twitter.

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