A private, invitation-only Media Kit for NFL team decision-makers

Our travel agency wants to partner with you to put on an amazing theme cruise for your most passionate fans!

Summary

Above: Scroll through our photo photo gallery to give you a flavor of the experiences your most avid fans would have during a branded sports theme cruise.

Below: We'll give you an overview of charter options and business considerations.

Health update: On April 28, the CDC gave cruise lines the all-clear to resume cruising in July 2021. Masks are no longer needed and cruise bookings are booming again.

Michel Verdure / Courtesy of Royal Caribbean InternationalBrilliance of the Seas from Royal Caribbean: A popular choice for theme charters.

Cruise lines

We’ve been in detailed discussions with Royal Caribbean and Norwegian Cruise Line. We’ll work with you to decide which cruise line and ship is the best fit for your organization.

• Royal Caribbean is the choice of many sports fan cruises, given their impressive fleet and top-notch reputation.
• Norwegian is another good option at a lower cost but with plenty of good options your team's fans would enjoy.

Available dates

•  January or February 2023: Norwegian has set asde a block of itineraries for NFL teams, though this requires a solid commitment from us in the next few weeks. Norwegian Pearl, with 2,400 passengers, sails 4- and 5-night itineraries to the Caribbean, usually out of Tampa.
• Early 2023: Royal Caribbean requires an 18- to 24-month lead time. Brilliance of the Seas, with 2,700 passengers, also sails 4- and 5-night itineraries to the Caribbean and Mexico, usually out of Miami.

The San Francisco 49ers, Pittsburgh Steelers, Carolina Panthers, Green Bay Packers, Miami Dolphins and New Orleans Saints are among the teams that have partnered to put on fan cruises in recent years. Our logistics partner is organizing the Philadelphia Eagles charter in March 2022 with 4,000 fans on board. 

Fan experiences

Fans who take sports-themed charters often say it's one of the best experiences of their lives. Activites on board are handled by us — we'll do the bulk of the arrangements in consultation with your representatives.

Activities often include:

• Football-themed deck parties that will include food and drink specials, games, prizes, a DJ, dancing and more
• On-board events where fans can mingle with the athletes through cocktail parties, group photos, specified autograph signings, Q&A sessions, etc.
• On game day, games are displayed on outdoor movie screens, at the sports bar and on cabin TVs.
• Typical cruise activies such as talent shows, karaoke, FlowRider surf simulator, rock climbing wall, basketball, sports competitions, ice-skating rink, cantilevered whirlpools, shopping, mini golf course, skydiving simulator at sea and much more.

Jerry Rice poses with a fan on a 49ers fan cruise. We'll provide a photographer on board so fans can take home invaluable keepsakes.

Who participates

On an NFL fan cruise, you decide who to invite. Passengers typically include:

• Current players and their families
• Team legends and alumni
• Coaches, staff and executives
• Team personalities, cheer squad personnel, mascot, broadcast announcers
• And true-blue fans!

A recent Legends of Pittsburgh Cruise on Royal Caribbean.

Destinations

Popular destinations for fan charters include the Bahamas, Mexico, Coco Cay, U.S. Virgin Islands, Barbados, Cayman Islands and Turks and Caicos, with ships sailing out of Florida ports. Other choices include Bermuda itineraries out of Cape Liberty, NJ, and Mexican Riviera cruises out of Los Angeles.

Players reliving past glory days on stage is often a highlight of a fan cruise.

Business considerations

Benefits to your organization include: greater fan loyalty and deeper affinity, organic word of mouth on social media, great publicity in local media outlets, 

It’s important to understand that any fan cruise we undertake must involve a close collaboration between our organizations. The cruise lines do not promote fan cruises, leaving it up to us to fill the ship. The cruise lines lock in a financial commitment up front. So it’s vitally important that we be able to work with you to send out offers to season ticket holders so that we sell out the charter. We want the sailing to be successful and memorable for all involved. 

We have worked with Fortune 500 companies are are extremely mindful of our partner organizations' branding requirements (eg, what to name the cruise) and the proper chain of authority — so that you're kept in the loop while we bear the brunt of the work involved.

An alternative to a charter is a group cruise where we book a block of rooms but not the entire ship. However, with a group we have no control over activities and events on board. 

Cause-related considerations

Sometimes the organizers of a fan cruise partner with a local or national nonprofit or social good organization and a portion of the revenues goes to charity. 

Are you interested? Contact us

If this sounds of interest, or you'd like more information, please contact us:

JD Lasica, Chief Executive & Event Coordinator
(925) 413-3870
[email protected]